Privacy Policy

1. Important: Nature of Our Services

HFITNESS provides a self-directed educational and wellness platform that includes general educational content and optional user-controlled tracking tools.

HFITNESS is not a healthcare provider, and we do not provide medical care, diagnosis, or treatment.

2. HIPAA and Health Information

HFITNESS is not a Covered Entity or Business Associate under the Health Insurance Portability and Accountability Act ("HIPAA").

Information you provide to HFITNESS is not considered Protected Health Information (PHI) under HIPAA as maintained by HFITNESS.

HFITNESS does not provide services on behalf of healthcare providers and does not receive or process medical information within a HIPAA-regulated framework.

3. Information We Collect

We collect limited information to provide and improve the Services. This may include:

A. Information You Provide

When you use the Services, you may provide:

• Name
• Email address
• Account login credentials
• Payment-related information (processed through third-party providers)
• Communications you send to us

B. User-Generated Data (Including Tracking Tools)

The Services may include features that allow you to record and store information for personal use, such as:

• Symptom tracking
• Activity tracking
• Bladder diary entries
• Progress tracking

This information ("User Data"):

• Is entered and controlled by you
• Is stored to support your personal tracking experience
• Is not monitored, reviewed, or interpreted by HFITNESS for medical purposes
• Is not used to provide medical advice or treatment

C. Automatically Collected Information

We may automatically collect limited information such as:

• Device information
• Browser type
• IP address
• Pages visited and usage patterns
• Cookies and similar technologies

This information is used in aggregate to improve the Services.

4. How We Use Information

We use information to:

• Provide and maintain the Services
• Process transactions and manage subscriptions
• Communicate with you
• Improve functionality and user experience
• Ensure security and prevent fraud
• Comply with legal obligations

We do not use your information to provide medical advice or treatment.

5. User-Controlled Sharing of Information

The Services may allow you to send or export your information, including User Data, to third parties (such as a healthcare provider).

You acknowledge and agree:

• You are solely responsible for initiating and directing such sharing
• HFITNESS does not control or review the information you send
• HFITNESS does not establish any relationship between you and any third party
• Transmission methods (including email) may not be secure
• HFITNESS is not responsible for the security or use of such information once transmitted

6. How We Share Information

We do not sell your personal information.

We may share information only in the following limited circumstances:

A. Service Providers

We may share information with trusted third-party vendors who perform services on our behalf, such as:

• Payment processing
• Hosting and infrastructure
• Customer support
• Analytics

These providers are authorized to use information only as necessary to provide services to us.

B. Legal Requirements

We may disclose information if required to:

• Comply with applicable law
• Respond to legal process
• Protect the rights, safety, or property of HFITNESS or others

C. Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

7. Data Retention

We retain information only for as long as necessary to:

• Provide the Services
• Fulfill the purposes described in this Privacy Policy
• Comply with legal obligations

We may retain and use aggregated or de-identified information indefinitely.

8. Data Security

We implement commercially reasonable safeguards to protect your information. However:

• No system is completely secure
• We cannot guarantee the security of information transmitted over the Internet

You provide information at your own risk.

9. Health Data Consent

Certain features of the Services allow you to enter health-related information, including bladder diary entries, symptom tracking, and wellness metrics ("Health Data").

In accordance with the Virginia Consumer Data Protection Act and Virginia SB 754, we collect and process Health Data only with your explicit opt-in consent, which you provide during account registration. You may withdraw this consent at any time by deleting your account or contacting us.

Your Health Data:

• Is collected only with your consent and stored solely to provide your personal tracking experience
• Is not sold, shared with third parties for advertising, or used for profiling
• Is not used to provide medical advice or treatment
• May be exported or deleted at any time from your account settings

10. Your Rights and Choices

Under the Virginia Consumer Data Protection Act (VCDPA), you have the right to:

• Access your personal information and obtain a copy of your data
• Correct inaccurate personal information
• Delete your personal information
• Data portability — obtain your data in a portable format
• Opt out of the processing of personal data for targeted advertising, sale of data, or profiling (HFITNESS does not engage in these activities)

You may exercise your right to access, export, and delete your data directly from your account settings. For corrections or other requests, contact us at the email below. We will respond to verified requests within 45 days.

11. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enable functionality
• Analyze usage
• Improve the Services

You can manage cookie preferences through your browser settings.

12. Children's Privacy

The Services are not intended for individuals under the age of 18.

We do not knowingly collect personal information from children under 18. If we become aware that such information has been collected, we will delete it.

13. Third-Party Links

The Services may contain links to third-party websites. We are not responsible for their privacy practices.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted with an updated effective date.

Your continued use of the Services constitutes acceptance of the updated Privacy Policy.

15. Contact Us

If you have questions about this Privacy Policy, please contact us at: info@hfitness.com